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GM everyone. This is 2036, the crypto newsletter that pays you.
Today, we’re going to try something different 👀: crypto is driven by memes and narratives. Today, we’ll pay you to create your own.
Let’s dig in.
🥔 Today’s meat and potatoes
Get smarter on crypto in 2 minutes
Last week, this headline went viral on social media:
i.e. hedge funds are putting their usual tools aside to monitor what people are talking about on social media.
So let’s do first things first - what is a meme?
The word ‘meme’ was coined by Richard Dawkins (of all people), who called it the cultural equivalent of a gene.
…anything that gets passed from brain to brain, like an accent, or a basic word, or a tune…that spreads through the population in a cultural way, like an epidemic.
So a craze at a school, a fashion, a particular way of speaking - all these things are memes.
Anything that could be the basis for an evolutionary process is a meme, simply by becoming more frequent in the population’s meme pool, in the same way the gene becomes more frequent in the gene pool.
As Zeneca puts it, a meme is a unit of culture. They’re everything you know and love.
Meme investments are taking over the world because people are mimetic creatures.
If others want something, we want it too. Make the items scarce - like stocks or an NFT - and people can fuel a frenzy of demand.
That’s what drives most NFT bubbles. But it’s also increasingly what drives some stocks.
Platforms like Reddit and Twitter mean things can go viral in minutes.
The Gamestop saga was a bunch of 20-somethings in their basements on Reddit agreeing to buy the same stocks. They caused $6 BILLION of losses for hedge funds.
Dogecoin started off as a joke. It’s now worth $10 billion.
And Pepe is the most common meme in crypto - the sad/happy/pensive frog. It’s now also a $500 million memecoin.
Memes are clearly powerful. We use them all the time at 2036 too.
We even wrote a newsletter about how memes are used to build cults (which can be good investments).
Memes are a way to break with the establishment. 20-year-olds see memes as something their parents/politicians/the status quo don’t understand.
It makes a lot of sense to have a fundamental understanding of memes. And the best way to get it is to make one yourself.
That’s what we’ll pay you to do today 👇
🍨 Dessert
Stories to read if you have FOMO
📝 Task
Earn ETH for a simple crypto task
This week’s task is simple: create a meme.
The best two memes will win $15 in ETH each and be featured in our next newsletter (we can add a link to your work).
You can be as creative as you want.
You can use tools like this one or whip up something in Figma, Photoshop, etc. - whatever floats your boat.
For inspiration, you can browse the Reddit meme and crypto meme sections.
Step 1: create a meme
Step 2: send it to us by filling out this form
We’re excited to check out your creations!
As always, we’ll tally all the participants in a Google sheet and mathematically choose two winners at random who’ll receive $15 in ETH each.
We’ll announce the winners of today’s task in Friday’s email.
💰 We have something for you…
We’re thinking of hosting a crypto workshop for beginners where we cover all the basics to help you go from zero —> hero in crypto…
…a.k.a building a simple and safe portfolio you can set and forget for the next 18 months that’ll maximize returns and doesn’t require active monitoring.
We’ll keep it small for now, but if you’re interested, click here to join the waitlist:
🖼️ Crypto meme of the day
From across the world wide information superhighway
🍵 This newsletter is for you…
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